Award-winning production company FINCH took over Sound Stage 4 for two days to shoot a new anti-speeding campaign on behalf of Clemenger BBDO for Victoria’s Transport Accident Commission.
A number of crashed cars were placed inside an arc of street lamps to depict what happens when a car runs into boy on a bike – seven different scenarios at seven different speeds.
FINCH Producer Kate Merrin says Docklands is the only space in Melbourne large enough to accommodate the cars in light-locked space.
45 crew worked on the shoot which was seamlessly stitched together with computer generated elements.