DSM welcomed French car manufacturer Renault, who chose to unveil their striking new Formula One racing colours at DSM ahead of the Australian Grand Prix last weekend.
On hand for the yellow carpet launch were champion drivers Kevin Magnussen and Jolyon Palmer, and Australian pro surfer Ellie-Jean Coffey.
The very next day, the champions of the AFL were on site for the launch of the 2016 Toyota AFL Premiership Season which was broadcast on FOX FOOTY.
But it wasn’t all sport. ABC TV’s must-see national debate program Q&A was broadcast from its newly designed set here at DSM.
Host Tony Jones was joined by Daniel Andrews, Premier of Victoria; Jacqui Lambie, Independent Senator for Tasmania; Josh Frydenberg, Minister for Resources and Energy; Clementine Ford, Fairfax columnist and feminist speaker; and Elizabeth Proust, Businesswoman and Chair, Bank of Melbourne.